What is successful PR?
Earned media is more trusted than any other form of marketing. Studies show that public relations is the most trusted way to connect with consumers and other targeted audiences.
PR is also the most challenging part of a marketing budget to connect to tangible business impact.
As organizations and executives become more data-focused, it’s time for public relations to keep up.
Joy Declare develops a data-driven earned media strategy that helps you tie PR to business results like leads, revenue, and growth in market share.